March 17, 2011 § Leave a comment
Context plays a big role in the length of the video. Generally speaking, keep your video short: under two minutes is best. Think twice before you hire a person with a camera. Although younger people are more likely to be comfortable watching shaky, unpolished video, most professionals and corporate viewers seem to be more engaged with a polished approach. Below a certain range, you get what you pay for is true when it comes to video. Consider also a production company that can add some humour to your video. Humour prevents people from tuning out, as you lose 20% of watchers after 10 seconds, and close to 50% after one minute into your video.
March 11, 2011 § Leave a comment
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March 3, 2011 § Leave a comment
With editing costs at $90.00/hour on a good day it pays to have a good plan. You can save thousands if you work well to assure that the production team and you are ‘working the same camera’, sort of speak. Having the ability to improvise is a skill a good crew has yet it’s in thoughtful pre-production that you get the impactful footage that can change an ordinary video into an outstanding one.