Start your Video Big: Engage Viewers from the start.
September 21, 2015 § Leave a comment
Start your video with something that engages people right away. Start with something already going on. Start your story in the middle of the action, in the middle of the story. Start your video big if you can.
We played a game called It’s Tuesday in improvisational theatre. Tuesday is normal; it could be any day of any week. Our job as writers and performers was to make this Tuesday a Tuesday that was fundamentally different. Exciting, tragic, sad or odd but always different because audiences don’t want to watch an any-old Tuesday story.
The First Aid for Leather video starts with a scream: “Oh my God”, accompanied by sirens on a black screen. This doesn’t happen on any-old Tuesday.
If you have been impressed by a video for a brand or business that starts big or with high stakes share the link on this blog.